America® – Brand expectation

Coca-Cola, Marlboro, McDonalds – all three dauntingly strong brands symbolising America wherever they go. They are brands within the all-encompassing brand of ‘America’.

Let’s assume that all the people in the world are shareholders of the brand ‘America’, and that our currency is hope in that brand. Then surely, it must be false economy to elect John McCain when the majority of the shareholders are hoping for someone else.

Republicans seem to emphasise that the president of the USA is being elected, but does that mean that the opinions of non-Americans somehow  should be marginalised? To simplify my answer to that; The world is a pond, and depending on which of the presidential candidates America drops in it –  the ripples will change.
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Additionally, it doesn’t matter if the support Obama has is a direct result of a hype-machine leading to herd behaviour in the world. The support Obama has globally is a fact. The key issue has for that reason become: Will America fight the imminent uphill battles with someone whom the world favours or someone the world disapproves of?

As protectors of the ‘America’ brand, the American people should pursue to live up to brand expectation and prevent it from plummeting even further.

Now, my assessment is an extremely superficial take on the ‘America’ brand as a whole, but should be enough to highlight a monumental aspect – America in the eyes of the world.

Why is this not a bigger issue for the American people?

// Probity dot H

(One might argue that Marlboro isn’t American, but I would claim that people are of the impression that it is which is why I have cited it as something symbolising America).
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